| Benevolence: Wishing someone well, possibly backed up by
Human beings certainly feel benevolent
to some, and malevolent to others,
and both can be inferred from their
words and acts. Often these feelings
are not rational, and are mostly due to familiarity, hormones, groupthinking or prejudice, but this does not mean these
feelings may not be strong.
Probably the best evidence of and for benevolence is the
relation between parents and children (if healthy). There is a fine and
subtle distinction between love and benevolence,
that is hard to explain clearly, but easy to feel.
One of the things that make = expressions of. what seems like
- benevolence in real life
difficult to judge,is
that pretended benevolence is widely spread so
as to deceive people:
In advertisements and public relations each year
billions are spend to make
"benevolence" make publics believe that they represent an institution and/or
product that is good for
you, and means it well with you.