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 Maarten Maartensz:    Philosophical Dictionary | Filosofisch Woordenboek                      

 B - Benevolence

 

Benevolence: Wishing someone well, possibly backed up by deeds.

Human beings certainly feel benevolent to some, and malevolent to others, and both can be inferred from their words and acts. Often these feelings are not rational, and are mostly due to familiarity, hormones, groupthinking or prejudice, but this does not mean these feelings may not be strong.

Probably the best evidence of and for benevolence is the relation between parents and children (if healthy). There is a fine and subtle distinction between love and benevolence, that is hard to explain clearly, but easy to feel.

One of the things that make = expressions of. what seems like - benevolence in real life difficult to judge,is that pretended benevolence is widely spread so as to deceive people: In advertisements and public relations each year billions are spend to make actors oozing "benevolence" make publics believe that they represent an institution and/or product that is good for you, and means it well with you.




 


See also: "On "The Logic of Moral Discourse"", Good, Love, MalevolencPublic Relations


Literature:

Edwards, Hume
 

 Original: Nov 15, 2004                                                Last edited: 10 January 2012.   Top