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 Maarten Maartensz:    Philosophical Dictionary | Filosofisch Woordenboek                      

 A - Advertisement

 

Advertisement: Economical propaganda: The telling of lies or the production of deception with the end of selling commodities.

In the great state of civilization we live in, most of what most people read is one kind or other of advertisement, just as no species of prose-writing or art-making is more highly rewarded, per word or per second, than the lies and deceptions that sell goods to the public, of which it has been well-observed many ages ago that mundus vult decipi.

"Advertisement is the art of making whole lies out of half truths."
   (Shoaff)

"Advertising is legalized lying."
   (H.G. Wells)

Indeed, the basic trick in all advertisement is to try to tell the public what it wants to hear, and to present the goods one wants to sell as if they satisfy their needs or desires, if not directly than by association with sex, public standing, or personal gain.

"Advertising, in its spirit and purpose, is germinal fascism. Hitler was the first European politician who saw the significance of the techniques of commercial advertising for politics."
   (Matthews and Shallcross)

 


See also: Fashion, Propaganda, Public Relations, Rhetorics, Stupidity, Wishful thinking


Literature:

E. Bernays
 

 Original: Mar 31, 2005                                                Last edited:24 October 2012.   Top